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Marketing Management - abm

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45 questions

Jun 29, 2025

Types de questions :

Réponse courte

Question 1

What is the ultimate goal of marketing?

Réponse

Providing value and benefits to customers.

Question 2

What does AMA stand for?

Réponse

American Marketing Association.

Question 3

What acronym helps remember the components of marketing?

Réponse

C.C.D.E. → Creating, Communicating, Delivering, Exchanging.

Question 4

What is a market?

Réponse

The place where the seller and buyer meet and negotiate.

Question 5

What are needs?

Réponse

Human requirements for survival.

Question 6

What influences wants?

Réponse

Lifestyle, culture, and practices.

Question 7

What are demands?

Réponse

Human wants supported by financial ability to buy.

Question 8

What acronym represents needs, wants, and demands?

Réponse

NWD.

Question 9

What is the first step in the marketing process?

Réponse

Understanding the marketplace and customer needs and wants.

Question 10

What is a marketing strategy?

Réponse

Constructing an integrated marketing program that delivers superior value.

Question 11

What does the marketing program aim to build?

Réponse

Profitable relationships and customer delight.

Question 12

What is the ultimate goal of customer relationships?

Réponse

Capture value from customers.

Question 13

What is customer equity?

Réponse

Total combined customer lifetime value.

Question 14

What acronym helps remember the components of customer relationships?

Réponse

CMMSC.

Question 15

What does the production concept focus on?

Réponse

Availability, affordability, and production efficiency.

Question 16

What do customers prefer according to the product concept?

Réponse

Quality, performance, and innovation.

Question 17

What is the focus of the selling concept?

Réponse

Aggressive promotion and sales effort.

Question 18

What does the marketing concept emphasize?

Réponse

Understanding and satisfying customer needs.

Question 19

What does the societal marketing concept focus on?

Réponse

Customer needs, societal well-being, and long-term sustainability.

Question 20

What is the relationship marketing concept about?

Réponse

Establishing, maintaining, and strengthening customer-business relationships.

Question 21

What are marketing utilities?

Réponse

Value or benefit that customers derive from a product or service.

Question 22

What is form utility?

Réponse

Converts raw materials into finished products.

Question 23

What is place utility?

Réponse

Makes products accessible in locations where customers can buy them.

Question 24

What is time utility?

Réponse

Makes products available when customers need them.

Question 25

What is possession utility?

Réponse

Customer can take ownership at the right time and place.

Question 26

What is information utility?

Réponse

Helps customers know how, when, and why to use a product.

Question 27

What are consumer goods?

Réponse

Goods for consumption.

Question 28

What are industrial goods?

Réponse

Goods for creating other goods or as raw materials.

Question 29

What are undifferentiated goods?

Réponse

Goods that are the same no matter what.

Question 30

What are differentiated goods?

Réponse

Goods that vary in features or characteristics.

Question 31

What are consumable goods?

Réponse

Goods used for a short time.

Question 32

What are durable goods?

Réponse

Goods with a long lifespan.

Question 33

What are convenience goods?

Réponse

Goods purchased frequently with no thinking needed.

Question 34

What are shopping goods?

Réponse

Goods that require effort and evaluation.

Question 35

What are specialty goods?

Réponse

Goods that require a large effort by the consumer to buy.

Question 36

What are unsought goods?

Réponse

Goods that are rarely looked for but bought when needed.

Question 37

What is the focus of traditional marketing?

Réponse

The product itself.

Question 38

What is the goal of contemporary marketing?

Réponse

Profit plus customer delight.

Question 39

What does marketing organization ensure?

Réponse

Smooth flow of marketing plans, policies, and programs.

Question 40

What is consumer content in marketing organization?

Réponse

Should be accessible everywhere, not only online.

Question 41

What does company capabilities refer to?

Réponse

Strengthening the capacity to produce or deliver goods.

Question 42

What is the key to communication in marketing?

Réponse

Building strong, long-term relationships.

Question 43

What does competition in marketing involve?

Réponse

Identifying and responding to competitors effectively.

Question 44

What is the focus of the commodity approach?

Réponse

Physical uniqueness or origin of the product.

Question 45

What does the management approach focus on?

Réponse

Decision-making at the micro level.

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