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Marketing-Mix - Marketing und Kommunikation

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10 questions

Jun 30, 2025

Question Types:

Short Answer

Question 1

Was versteht man unter operativem Marketing?

Answer

Alle Aktivitäten eines Unternehmens, den Absatz durch Betreuung der Kunden, Werbung, Beobachtung und Lenkung des Marktes sowie durch entsprechende Steuerung der eigenen Produktion zu fördern.

Question 2

Wie wird Kommunikation definiert?

Answer

Verständigung durch die Verwendung von Zeichen und Sprache.

Question 3

Was umfasst die Produkt- / Leistungspolitik im Marketing-Mix?

Answer

Produkte oder Dienstleistung.

Question 4

Was beschreibt die Distributionspolitik im Marketing-Mix?

Answer

Wie kommt das Produkt / die DL zum Kunden.

Question 5

Was gehört zur Kommunikationspolitik im Marketing-Mix?

Answer

Vermarktung, Kommunikation, Erscheinungsbild.

Question 6

Was wird unter Preispolitik verstanden?

Answer

Angebot und Nachfrage / Preis-/ Leistungsverhältnis.

Question 7

Nenne ein Beispiel für klassische Werbung.

Answer

Inserat, TV-Spot, Bannerwerbung.

Question 8

Was ist eine Form der Verkaufsförderung?

Answer

Rabatte, Aktionen, Sammelmärkli.

Question 9

Was ist Direct Marketing?

Answer

Post mit einer Adresse im Briefkasten resp. als NL.

Question 10

Was umfasst Eventmarketing?

Answer

Tag der offenen Türe, Kundeneinladungen VIP.

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